بِسْمِ اللهِ الرَّحْمٰنِ الرَّحِيْمِ

Welcome to Rubah

Hasannudin Saidin
​(Coach Hasan)

Easing the journey of faith-conscious CEOs, entrepreneurs and senior leaders with “The Heart and Science of Producing Results®”

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40+
Years Working
Experience

About Rubah Associates

Our Coaching Philosophy

At Rubah, HASANNUDIN SAIDIN (COACH HASAN) devotes himself to work together 1:1 with CEOs, entrepreneurs and senior leaders to co-create and put into practice strategic plans and action plans that lead you to transform (rubah), while you make your emigration (hijra) in your professional and personal lives.

Our approach is unique to your situation.

We be there for you so that you are not alone in your twists and turns towards excellence (ihsan) in your self-leadership, and in your fulfilling of multiple roles in your life.

InshaAllah (God willing).

Our Mission
Our mission is to strengthen leaders with the tools and steps necessary to attain clarity, motivation, and actionable success. We work closely with you to form impactful practices that align with your own super powers and passions. We place faith at the core of being.
Our Approach
We believe in a holistic coaching method that re-balances both professional and personal life goals. Each plan is designed to be concise yet powerful, energizing and ready for immediate action - encouraging you to be focused and to feel at peace.
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Our COMMITMENT

Distinctive Coaching

Rubah offers a specially-crafted blend of professional coaching services tailored individually for CEOs, entrepreneurs and leaders. Our process of introspection incorporates both heart and science, to produce flourishing results in your professional and personal life, in this world and towards the hereafter.

Personalized Plans

We work with you to design a deliberate and purposeful plan that identifies your inner strengths and passions, reinforcing your naturally-good original self, and ensuring that you achieve your big goals in a structured manner.

Actionable Goals

Our coaching features clear, immediate actions that keep you inspired and focused, helping you to navigate and achieve your plans without the stress of uncertainty, with trust in God.

Heart-Centered

We acknowledge universal good values. For Muslim leaders, we offer spiritual coaching that aligns your professional gains with personal spiritual growth.

Professional Support and Accountability

Benefit from our extensive experience working with senior leaders and entrepreneurs, providing the support and guidance needed to strive, stay on track and reach your highest aspirations.

Performance Boost

Our practices help you maintain a high level of self-motivation, leading to attracting blessings (barakah), consistent achievement and outcome improvement, year after year.

Life Balance

We emphasize stress-free success, encouraging you to enjoy a fulfilling lifestyle and meaningful time with your loved ones, alongside professional accomplishments, all aligned to faith.

Testimonials

What Our Clients Say

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Get In Touch With Us

Ready to elevate your leadership potential? Contact us to learn how Rubah Associates can help you achieve your goals.

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